Beat Coffee Brend identifikatsiyasi dizayni by Paul Meeuwsen

Beat Coffee Brend identifikatsiyasi dizayni by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Beat Coffee Brend identifikatsiyasi dizayni

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Brend identifikatsiyasi dizayni

Beat Coffee — bu qahva kompaniyasi uchun brend identifikatsiyasi va qadoq dizaynidir. Qayta brendlash bozor tahlili, raqobatchilarni o'rganish va mijozlar fikr-mulohazalari bilan boshlandi, bular brend strategiyasi va pozitsiyasini shakllantirdi. Pozitsiya Serious Fun Coffee shiori orqali ifodalanadi, bu esa ohang uslubini belgilaydi hamda o'yin-kulgi, musiqa va qahvani bog'laydi. Kompaniya egasining ovozi brend belgisiga jon bag'ishlash uchun ishlatilgan. Xuddi shu g'oya bosma qahva qadog'ida ham davom ettirilgan bo'lib, u kengaytirilgan reallik orqali jonlanadi. Maqsad — aniq, mijozga yo'naltirilgan va o'yinqaroq brend yaratishdir.

The Recognition

About the A' Design Award Bronza Mukofoti

Beat Coffee Brend identifikatsiyasi dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Beat Coffee Brend identifikatsiyasi dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Beat Coffee Brend identifikatsiyasi dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey