Genki Forest tomonidan Burning Tea Ichimlik shishasi qadoqlash dizayni

Genki Forest tomonidan yaratilgan Burning Tea Ichimlik shishasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Burning Tea Ichimlik shishasi qadoqlash dizayni

muallif: Genki Forest

Mijoz: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Burning Tea Ichimlik shishasi qadoqlash dizayni haqida

Burning Tea — bu shishadagi choy ichimligi uchun qadoqlash dizaynidir. Shisha zarbaga chidamli, yengil va shaffof plastik bo'lgan PET materialidan tayyorlangan. Etiketka asosan oq va qora ranglarda ishlangan, old tomonda oltin rangli alanga belgisi tasvirlangan, bu esa mahsulotni gavjum javonlarda oson ajratib olish imkonini beradi. Brend nomi qadimgi xitoy rasmiy yozuvi uslubida chizilgan belgilardan foydalangan. Shishaning kengligi 66 mm, balandligi esa 220 mm ni tashkil etadi. Beliga qulay ushlab turish uchun ichkariga qarab egilgan shakl berilgan, halqa shaklidagi asos esa qo'shimcha barqarorlik ta'minlaydi. Fon ranglari har bir ta'mni bildiradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Burning Tea Ichimlik shishasi qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Burning Tea Ichimlik shishasi qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Burning Tea Ichimlik shishasi qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
O'lchamlar va qadoqlash: Width 66mm x Height 220mm
Teglar: Branding, Packaging, bottle, 3D, water
Ishlab chiqarish texnologiyasi: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Dizayn muammosi: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Tadqiqot: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ilhom: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Loyiha muddati: The project started in June 2017.
Ish jarayoni: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Jamoa a'zolari: Xiaochen Liu
Chu Xu
Rasm mualliflari: Xiaochen Liu