Yu Chen tomonidan Let Parents Stay Shrift

Yu Chen tomonidan yaratilgan Let Parents Stay Shrift — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Let Parents Stay Shrift

muallif: Yu Chen

Mijoz: Hubei University of Technology

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#119882 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Let Parents Stay Shrift haqida

Kitob matni: "Ota-onalar qolsin" — an'anaviy Xan kashtachiligiga asoslangan shrift bo'lib, qashshoqlikka duchor bo'lgan qishloqni qo'llab-quvvatlash maqsadida yaratilgan. Jinling qishlog'ida ishlash uchun ketgan ota-onalarning ikki mingdan ortiq farzandi yashaydi, va aholining ko'pchiligi Xan kashtachiligi san'atida mohir hisoblanadi. Mahalliy kashta buyumlari yaxshi sotilmasdi, chunki naqshlar yuz yildan beri deyarli o'zgarmagan edi. Klassik kashtachilik elementlari mavhumlashtirilib, zamonaviy harf shakllariga qayta qurildi, ularni mahalliy kashtachilar qo'lda tikadilar. Maqsad — daromad yaratish va bu hunarni zamonaviy vizual til orqali avlodlarga yetkazishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Let Parents Stay Shrift A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Let Parents Stay Shrift yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Let Parents Stay Shrift ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
O'lchamlar va qadoqlash: Han Embroidery
Teglar: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Ishlab chiqarish texnologiyasi: Han Embroidery
Dizayn muammosi: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Tadqiqot: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Ilhom: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patentlar: Yu Chen
Jamoa a'zolari: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Rasm mualliflari: Yu Chen