Destroy Ijtimoiy foyda plakati by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
BronzaGrafika· 2021
Destroy Ijtimoiy foyda plakati
by Lin Lin
Client: Lin Lin
A' Design Award Bronza Mukofoti Winner in Grafika Category
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The Design
About Destroy Ijtimoiy foyda plakati
Destroy — tabiat va yovvoyi hayvonot dunyosini muhofaza qilishga chaqirish maqsadida yaratilgan ijtimoiy foyda plakati. Plakat grafik qayta qurish usulidan foydalanadi, bir nechta elementlarni yagona siluetga birlashtiradi. Faqat pandaning bir qismi tasvirlangan, shu tariqa tomoshabinlar Gestalt psixologiyasi tamoyillariga asoslanib, hayvonning to'liq qiyofasini ongida tugallashadi. Kompozitsiyada faqat oq va qora ranglar qo'llanilgan bo'lib, bu unga kuchli vizual ta'sir baxsh etadi. Plakatning o'lchami 210 x 297 millimetrni tashkil qiladi. Destroy elektron shaklda onlayn tarzda tarqatiladi, shuningdek, yopishqoq stikerlar yoki foto qog'ozga chop etilishi mumkin.
The Recognition
About the A' Design Award Bronza Mukofoti
Destroy Ijtimoiy foyda plakati A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Destroy Ijtimoiy foyda plakati yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Destroy Ijtimoiy foyda plakati ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- Dimensions & Packaging
- 210mm×297mm
- Tags
- Panda, poster, public welfare, environmental protection, ecology
- Production Technology
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- Design Challenge
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- Research
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- Inspiration
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
- Project Duration
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- Operation Flow
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- Team Members
- Lin Lin
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