Soda Grocery Oziq-ovqat qadoqlash by Lan Shenfan and Xu Jingwen

Soda Grocery Oziq-ovqat qadoqlash by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2021

Soda Grocery Oziq-ovqat qadoqlash

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Temir Mukofoti Winner in Grafika Category

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Colors

The Design

About Soda Grocery Oziq-ovqat qadoqlash

Soda Grocery — Makaoga tashrif buyuruvchilarga sotiladigan sovg'alik oziq-ovqat mahsulotlari uchun qadoqlash dizaynidir. Dizayn tili XX asrda Makaoda ishlab chiqarilgan portlovchi petardalar qadoqlaridan ilhomlangan. Tarixiy qadoqlardan olingan to'rt ayolning tasvirlari zamonaviy illyustratsiyalar sifatida qayta chizilgan va yorqin ranglarda bosilgan. To'rt xil oziq-ovqat qutisi ushbu illyustratsiyalarni o'zida aks ettiradi, har bir quti o'lchami 185 x 145 x 55 millimetrni tashkil qiladi. Bosma o'rov qog'ozi va ichki etiketkalar bo'rtma bosish, ultrabinafsha qoplama, bronzalash va qirqish texnikalari bilan yakunlangan. Dizayn zamonaviy didni qondirishda mintaqaviy o'ziga xoslikni saqlab qoladi.

The Recognition

About the A' Design Award Temir Mukofoti

Soda Grocery Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Soda Grocery Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Soda Grocery Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu