Obsessive Love Kinofestival Veb-Sayti Internetning by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Veb-sayt va Veb-dizayn Competition Category.
BronzaVeb· 2021
Obsessive Love Kinofestival Veb-Sayti Internetning
by Min Huei Lu
Client: Academy of Art University
A' Design Award Bronza Mukofoti Winner in Veb Category
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About Obsessive Love Kinofestival Veb-Sayti Internetning
Dizayner Alfred Xitkokning voyerizmga moyil bo'lgan filmlarini nishonlash uchun faraziy kinofestival loyihasini yaratdi. Dizaynda bajarilmagan qahramonlar qurbonlarni ta'qib qilib, ularga egalik tuyg'usini beradi, oxir-oqibat, qorong'u kuchlar voyeurni qotillikka undaydi. Vizual elementlar, foydalanuvchi interfeysi va foydalanuvchi tajribasi voyeur nuqtai nazaridan yaratilgan. Voyeurs sifatida tomoshabinlar qandaydir tarzda ekrandagi voqealarga sheriklik qilishadi.
The Recognition
About the A' Design Award Bronza Mukofoti
Obsessive Love Kinofestival Veb-Sayti Internetning A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Obsessive Love Kinofestival Veb-Sayti Internetning yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Obsessive Love Kinofestival Veb-Sayti Internetning ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
- Dimensions & Packaging
- Website Dimensions:1920px X 1080px
- Tags
- Film Festival
- Production Technology
- Camera
Adobe XD
Adobe Photoshop - Design Challenge
- The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
- Research
- The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
- Inspiration
- There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
- Project Duration
- The project started in March 2019 and finished in Jun 2019 in San Francisco.
- Operation Flow
- This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
- Team Members
- Min Huei Lu
- Image Credits
- Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu
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