Positive Projections Musiqa Afishasi by Min Huei Lu

Positive Projections Musiqa Afishasi by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Positive Projections Musiqa Afishasi

by Min Huei Lu

Client: Academy of Art University

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Kashf etish Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Positive Projections Musiqa Afishasi

Ushbu vizual orqali dizayner musiqa asarini tipografiya, tasvir va maket kompozitsiyasi orqali ifodalashni maqsad qilgan. Vizual 1980-yillarning boshlarida millionlab odamlar ishsiz qolgan va Qo'shma Shtatlar katta ijtimoiy-iqtisodiy o'zgarishlarni boshdan kechirgan AQShdagi tanazzulga bag'ishlangan. Vizual tasvirni o'sha davrda mashhurlik cho'qqisida bo'lgan "Xavotir olma, baxtli bo'l" qo'shig'i bilan bog'lashda ham katta ahamiyatga ega.

The Recognition

About the A' Design Award Bronza Mukofoti

Positive Projections Musiqa Afishasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Positive Projections Musiqa Afishasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Positive Projections Musiqa Afishasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu