Thirty Years Anniversary Brend Identifikatsiyasi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
TemirGrafika· 2021
Thirty Years Anniversary Brend Identifikatsiyasi
Client: Salvita Design
A' Design Award Temir Mukofoti Winner in Grafika Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary Brend Identifikatsiyasi
Book Text: O'ttiz Yillik Yubiley — Litva va Germaniya o'rtasidagi tiklangan diplomatik munosabatlarning o'ttiz yilligini nishonlash uchun yaratilgan brend identifikatsiyasidir. Emblema o'ttiz raqamini ta'kidlaydi va ikkita raqamni har bir mamlakat bayrog'ining ranglari bilan birlashtiradi. Kattaroq qo'llanmalarda nol qirqib tashlanadi, shunda kompozitsiya toza qoladi, matn o'qilishi mumkin bo'lib qoladi va shakl grafik element sifatida ishlaydi. Krujkada esa dastak qirqilgan nolni to'ldiradi. Oq fon ustidagi rangli belgilar ko'rinishni yaxshilaydi. Ushbu identifikatsiya ommaviy tadbirlar va kommunikatsiyani ramkalaydi.
The Recognition
About the A' Design Award Temir Mukofoti
Thirty Years Anniversary Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Thirty Years Anniversary Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Thirty Years Anniversary Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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