Heheqingtian Choy brendi identifikatsiyasi by Zi Huai Shen

Heheqingtian Choy brendi identifikatsiyasi by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Heheqingtian Choy brendi identifikatsiyasi

by Zi Huai Shen

Client: Heheqingtian

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Heheqingtian Choy brendi identifikatsiyasi

Heheqingtian — xususiy yapon uslubidagi turar joydan qayta tug'ilgan choy hayoti va madaniy tajriba maskani uchun yaratilgan choy brendi identifikatsiyasidir. Identifikatsiya yaqinlashish g'oyasidan boshlanadi. Binoning eshik shakli xitoycha "He" belgisi bilan birlashtirilib, choy taqdim etish ruhini, shuningdek, birlashish va tashqariga kengayish ma'nosini ifodalaydi. Cheklangan dizayn choyni erkin tarzda tatib ko'rishning tinch muhitini yetkazadi. Choy qutisi yog'och materialdan, elim talab qilmaydigan tenon-mortiza tuzilishi asosida tayyorlangan bo'lib, atrof-muhitga zararsiz yondashuvni qo'llab-quvvatlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Heheqingtian Choy brendi identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Heheqingtian Choy brendi identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Heheqingtian Choy brendi identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019