Public Health Beyond Borders Vizual Identifikatsiya Dasturi by Yoske Mitsui

Public Health Beyond Borders Vizual Identifikatsiya Dasturi by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2021

Public Health Beyond Borders Vizual Identifikatsiya Dasturi

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Vizual Identifikatsiya Dasturi

"Public Health Beyond Borders" — hamkor jamoalarning sog'liqni saqlash ehtiyojlarini hal qiluvchi talabalar va professor-o'qituvchilar guruhi uchun yaratilgan vizual identifikatsiya dasturidir. Belgi beshta rangdan foydalanadi. Yashil va ko'k ranglar global qarashni aks ettiradi, qizil, sariq va qora ranglar esa asoschi bo'limning Merilend universiteti bilan bog'liq kelib chiqishiga ishora qiladi. Markazdagi doira birlik va hamkorlikni ifodalaydi. So'z belgisi universitetning asosiy shriftlariga moslashtirilgan. Logotip sodda, o'lchovlanadigan va modulli bo'lib, u bosma va raqamli medialarda bir rangda hamda turli o'lchamlarda samarali ishlaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Public Health Beyond Borders Vizual Identifikatsiya Dasturi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Public Health Beyond Borders Vizual Identifikatsiya Dasturi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Public Health Beyond Borders Vizual Identifikatsiya Dasturi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.