Ana Mrazek Lugarov tomonidan Chef's Pivo yorlig'i

Ana Mrazek Lugarov tomonidan yaratilgan Chef's Pivo yorlig'i — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Chef's Pivo yorlig'i

muallif: Ana Mrazek Lugarov

Mijoz: atelier ANII

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#121561 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chef's Pivo yorlig'i haqida

Chef's — oshpaz, sharobchi va pivo tayyorlovchilar hamkorligida yaratilgan pivo uchun mo'ljallangan yorliq dizaynidir. Bu pivo pivo va sharobning xususiyatlarini birlashtiradi va yuqori toifali restoranlar bozori uchun mo'ljallangan. Yorliq minimalistik tarh, sifatli materiallar va zamonaviy hamda klassik uslubni uyg'unlashtirgan nafis shrift orqali sharob yorliqlarining vizual tilini kuzatadi. An'anaviy oshpaz kiyimi — qora tugmali oq ikki qatorli jaket — ilhom manbai bo'lib xizmat qilgan, oltin rangli chiziq esa nafislikni ifodalaydi. Bo'rtma qopqoqsiz qog'ozga oflset bosma, oltin folga va uch o'lchamli lak qo'llanilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chef's Pivo yorlig'i A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chef's Pivo yorlig'i yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chef's Pivo yorlig'i puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
O'lchamlar va qadoqlash: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Teglar: beer, beer label, minimalistic design, elegant, sophisticated, label design
Ishlab chiqarish texnologiyasi: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Dizayn muammosi: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Tadqiqot: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Ilhom: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Loyiha muddati: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Ish jarayoni: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.