Hankol Liquor Qadoqlash dizayni by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Qadoqlash dizayni by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2021

Hankol Liquor Qadoqlash dizayni

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Qadoqlash dizayni

Hankol Liquor — bu maysli (sous ta'mli) alkogolli ichimlik uchun qadoqlash dizaynidir. Hankol nomi jasur va quvnoq ichuvchi insonni anglatadi, bu esa brendning insonparvar ruhini aks ettiradi. Shisha qat'iy va sodda chiziqlar bilan konturlangan bo'lib, old tomonida logotip joylashtirilgan. Musbat va manfiy shakllar asos solguvchining siluetini manfiy shaklga uyg'unlashtirib, brendning dastlabki niyatini eslatadi. Shrift dizaynida xitoy kalligrafiyasi va muhr qo'llanilgan bo'lib, sharqona madaniy xususiyatni namoyon etadi. Tashqi quti ekologik toza EPP materialidan tayyorlangan.

The Recognition

About the A' Design Award Bronza Mukofoti

Hankol Liquor Qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hankol Liquor Qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hankol Liquor Qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020