Yudong CUN Maskot dizayni by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Maskot dizayni by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2021

Yudong CUN Maskot dizayni

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

A' Design Award Temir Mukofoti Winner in Grafika Category

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Colors

The Design

About Yudong CUN Maskot dizayni

Yudong CUN — Xitoydagi dehqonlar rasmchiligi qishlog'i bo'lgan Yudong qishlog'i uchun yaratilgan maskot dizaynidir. Maskot qishloqqa xos bo'lgan baliq figurasiga asoslangan. Baliq oddiy karikatura personaji sifatida chizilgan bo'lib, mahalliy dehqonlar rasmchiligi motivlari va dunyo mamlakatlarining bayroq ramzlari bilan uyg'unlashtirilgan. Natijada mahalliy madaniyatni xalqaro vizual uslub bilan bog'laydigan rang-barang tasvirlar to'plami hosil bo'ladi. Maskotning qat'iy o'lchami yo'q va u statik yoki animatsion grafika sifatida ishlab chiqilishi mumkin.

The Recognition

About the A' Design Award Temir Mukofoti

Yudong CUN Maskot dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Yudong CUN Maskot dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Yudong CUN Maskot dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen