Anamarija Leljak tomonidan Happetsy Brend identifikatsiyasi

Anamarija Leljak tomonidan yaratilgan Happetsy Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

Happetsy Brend identifikatsiyasi

muallif: Anamarija Leljak

Mijoz: Happetsy

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

40,827

Tasdiqlangan mukofot g'olibi

#122375 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Happetsy Brend identifikatsiyasi haqida

Happetsy — uy hayvonlari mahsulotlari kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Dizayn eski uslubdagi retro uslubni zamonaviy minimalizm bilan uyg‘unlashtiradi. Retro xarakter rang palitrasi, qo‘lda yozilgan shrift va nuqta-nuqta naqshlari orqali ifodalanadi. Toza tartiblar, ochiq bo‘shliqlar va serifsiz shrift yangi zamonaviy tuyg‘u qo‘shadi. Logotip mushuk va it tasvirini barqarorlik hamda sadoqat bilan bog‘liq shakl — to‘rtburchak bilan birlashtiradi. Barcha grafikalar vektor sifatida chizilgan va barcha media vositalarida bir xil ko‘rinishni ta’minlash uchun RGB, CMYK va Pantone ranglarida yetkazib berilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Happetsy Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Happetsy Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Happetsy Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
O'lchamlar va qadoqlash: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Teglar: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Ishlab chiqarish texnologiyasi: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizayn muammosi: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Tadqiqot: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Ilhom: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Loyiha muddati: The project started in March 2019 and finished in May 2019 in Denmark.
Ish jarayoni: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Rasm mualliflari: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.