Bold Brands tomonidan OHO Lentil Chips Chipslar uchun qadoqlash

Bold Brands tomonidan yaratilgan OHO Lentil Chips Chipslar uchun qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2021

OHO Lentil Chips Chipslar uchun qadoqlash

muallif: Bold Brands

Mijoz: Bold Brands

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

16,405

Tasdiqlangan mukofot g'olibi

#122943 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

OHO Lentil Chips Chipslar uchun qadoqlash haqida

OHO Lentil Chips — yasmiqdan tayyorlangan gazak uchun mo'ljallangan qadoqlash dizaynidir. Paket 190 x 250 x 50 mm o'lchamda bo'lib, polipropilenga fleksografiya usulida qog'ozsimon tuyg'u beruvchi lak bilan bosilgan. Kraft qog'oz foni gazaklar toifasida keng tarqalgan yorqin ranglar o'rniga qo'llanilib, tabiiy ko'rinish beradi. Illyustrativ grafik elementlar o'yinqaroq xarakter qo'shsa, ta'mlar esa yuqori sifatli fotografik tasvirlar orqali namoyish etiladi. Bu uyg'unlik mahsulotni oson tanib olishga imkon berib, uni sog'lomroq gazak sifatida taqdim etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

OHO Lentil Chips Chipslar uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. OHO Lentil Chips Chipslar uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. OHO Lentil Chips Chipslar uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
O'lchamlar va qadoqlash: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Teglar: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Ishlab chiqarish texnologiyasi: Flexograhy with paper touch varnish.
Dizayn muammosi: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Tadqiqot: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Ilhom: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Loyiha muddati: This project started in January 2020 February and finished 2020 May.
Ish jarayoni: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Jamoa a'zolari: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Rasm mualliflari: Visuals: Sandra Ramoskaite