Bold Brands tomonidan Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash

Bold Brands tomonidan yaratilgan Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash

muallif: Bold Brands

Mijoz: Bold Brands

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash haqida

Baltija — Boltiqbo'yi mintaqasida sotiladigan shokolad kolleksiyasi uchun mo'ljallangan qadoqlash seriyasi. Nomi litva tilida Boltiq dengizini anglatuvchi so'zdan olingan bo'lib, aynan u dizayn uchun ilhom manbai bo'lgan. Mayoq va dengiz manzarasi klassik Viktoriya uslubida, suvning harakatini ifodalovchi to'lqinsimon shakllar bilan tasvirlangan. Hech qanday milliy ramzlar ishlatilmagan, shu bois qadoqlash bitta mamlakatni emas, balki butun mintaqani ifodalaydi. Chuqur yashilroq ko'k tus nafis ko'rinish qo'shadi. Qutilar va konvertlar qog'ozdan tayyorlangan, ofset usulida bosilgan hamda mat lak va mis folga tafsilotlari bilan pardozlangan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Baltija Chocolate Collection Konditerlik mahsulotlari qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
O'lchamlar va qadoqlash: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Teglar: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Ishlab chiqarish texnologiyasi: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Dizayn muammosi: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Tadqiqot: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Ilhom: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Loyiha muddati: This project started in January 2020 February and finished 2020 May
Ish jarayoni: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Jamoa a'zolari: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Rasm mualliflari: Photography: Motiejus Gaigalas, Zydrunas Slajus