Yibang Design and Xiner Zheng tomonidan Xphere Korporativ Identifikatsiyani Qayta Brendlash

Yibang Design and Xiner Zheng tomonidan yaratilgan Xphere Korporativ Identifikatsiyani Qayta Brendlash — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Xphere Korporativ Identifikatsiyani Qayta Brendlash

muallif: Yibang Design and Xiner Zheng

Mijoz: Yibang

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#123091 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Xphere Korporativ Identifikatsiyani Qayta Brendlash haqida

Xphere - Rongxing brendi uchun yaratilgan korporativ identifikatsiya dizaynidir. Xphere nomi xitoycha Rongxing brend nomidan olingan bo'lib, u "gullab-yashnayotgan soha" degan ma'noni anglatadi. Identifikatsiya xitoycha nomning ma'nosini ingliz nomi bilan bitta vizual tilda birlashtiradi. Belgi yulduz shakllaridan ilhomlangan bo'lib, mos keluvchi kesim ham ingliz, ham xitoy logotip belgilariga qo'llanilgan. Qalin ranglar va kuchli vizuallar yuqori toifali mahsulot liniyasini ta'kidlaydi. Bosma materiallarda mat qalin qog'oz ishlatilgan, vizit karta va minnatdorchilik kartasida esa bo'rttirilgan logotip mavjud.

Tan olinish

A' Design Award Temir Mukofoti haqida

Xphere Korporativ Identifikatsiyani Qayta Brendlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Xphere Korporativ Identifikatsiyani Qayta Brendlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Xphere Korporativ Identifikatsiyani Qayta Brendlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
O'lchamlar va qadoqlash: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Teglar: Xphere, Visual Identity, Commercial, Branding
Ishlab chiqarish texnologiyasi: Adobe Photoshop, Illustration, and InDesign.
Dizayn muammosi: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Tadqiqot: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Ilhom: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Loyiha muddati: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Ish jarayoni: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Jamoa a'zolari: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Rasm mualliflari: Yibang