Mr.Penguin Choy qutisi (Tea Packaging) by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.
BronzaQadoqlash· 2021
Mr.Penguin Choy qutisi (Tea Packaging)
by Xianfeng Wu
A' Design Award Bronza Mukofoti Winner in Qadoqlash Category
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About Mr.Penguin Choy qutisi (Tea Packaging)
Mister Penguin — pingvin shaklidagi choy qutisi dizaynidir. Idishning tanasi shishasimon materialdan yasalgan, shu sababli ichidagi shar shaklidagi to'q sariq puer choyi ko'rinib turadi. Yumshoq yog'och qopqoq va mato sharf qutiga erkin va zamonaviy ko'rinish beradi. Qopqoqni aylantirib qo'yilganda pingvin qahramonining yuzi paydo bo'ladi. Bu shakl an'anaviy choy qutisidan uzoqlashib, xitoy choyini iste'mol qiladigan yosh avlodning e'tiborini tortishga qaratilgan. Bo'shagan idishni saqlash idishi yoki guldon sifatida qayta ishlatish mumkin. Har bir birlik o'lchami 106 x 106 x 240 millimetrni tashkil etadi.
The Recognition
About the A' Design Award Bronza Mukofoti
Mr.Penguin Choy qutisi (Tea Packaging) A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Mr.Penguin Choy qutisi (Tea Packaging) yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Mr.Penguin Choy qutisi (Tea Packaging) ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
- Dimensions & Packaging
- 106mmX106mmX240mm
- Tags
- Penguin, tea packaging, water tank, life, leisure
- Production Technology
- Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
- Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
- Team Members
- Wu Xianfeng
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