Mountain Tea Primary Function: Choy Qadoqlash by Xianfeng Wu

Mountain Tea Primary Function: Choy Qadoqlash by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2021

Mountain Tea Primary Function: Choy Qadoqlash

by Xianfeng Wu

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Primary Function: Choy Qadoqlash

Book Text: Mountain Tea — presslangan choy qadoqlari uchun qadoqlash dizayni. Har bir choy qadoq konfet kabi o‘ralgan bo‘lib, bu choydan foydalanishni osonlashtiradi va zamonaviy ko‘rinish beradi. O‘rash uchun atrof-muhitga zararsiz qo‘lda ishlangan qog‘oz ishlatilgan bo‘lib, eski qadoqlash shakli yangicha uslubda qo‘llangan. Dizayn to‘rtta mustaqil qadoqni o‘z ichiga oladi, ular javonda birlashtirilib, yaxlit bir tasvirni hosil qilishi mumkin. Rasmda choy o‘stiriladigan joy — Xitoyning Yunnan viloyatidagi Sishuangbanna hududining choy barglari, choy daraxtlari va noyob hayvonlari tasvirlangan. Qadoqning o‘lchamlari 280 x 205 x 70 millimetr.

The Recognition

About the A' Design Award Kumush Mukofoti

Mountain Tea Primary Function: Choy Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mountain Tea Primary Function: Choy Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mountain Tea Primary Function: Choy Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng