Tiger Pan tomonidan Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi

Tiger Pan tomonidan yaratilgan Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi

muallif: Tiger Pan

Mijoz: Beijing Chuangyitang Sales Co., Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi haqida

Niulanshan — Xitoy aroq brendi uchun Ho'kiz yili munosabati bilan chiqarilgan cheklangan nashrdagi qadoqlash dizayni. Shisha oynadan, quti esa yog'ochdan ishlangan. Dizayn realizmdan chetlashadi va zamonaviy hamda abstrakt shakldan foydalanadi. Shisha tanasidagi pichoq bilan kesilgandek to'g'ri chiziq ho'kizning baquvvat gavdasi va murosasiz xarakteriga ishora qiladi. Brend belgisida faqat "Niu" degan xattotlik ieroglifi saqlanib qolgan, bu "ho'kiz" ma'nosini bildiradi. Oxirgi chiziq cho'zilib, xitoycha "Niu oxirigacha" iborasiga ishora qiladi, ya'ni maqsadlarga erishish tilagini anglatadi. Maqsad — yosh iste'molchilarni jalb qilishdir.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Niulanshan Asosiy vazifa: Aroq shishasi qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
O'lchamlar va qadoqlash: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Teglar: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Ishlab chiqarish texnologiyasi: The bottle is made of glass and the box is made of wood.
Dizayn muammosi: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Tadqiqot: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Ilhom: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Loyiha muddati: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Ish jarayoni: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patentlar: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Jamoa a'zolari: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Rasm mualliflari: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan