19 Poludnik Agencja Reklamowa tomonidan Mazurro Kofe qadoqlash dizayni

19 Poludnik Agencja Reklamowa tomonidan yaratilgan Mazurro Kofe qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Mazurro Kofe qadoqlash dizayni

muallif: 19 Poludnik Agencja Reklamowa

Mijoz: Mazurro

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

11,697

Tasdiqlangan mukofot g'olibi

#124176 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mazurro Kofe qadoqlash dizayni haqida

Mazurro — kofe uchun qadoqlash dizaynidir. Dizayn "M" harfi asosida qurilgan o'ziga xos grafik naqshga asoslangan. Naqsh kofe paketlariga kuchli va salobatli ko'rinish beradi. Minimalistik geometrik shakl va kuchli kontrastlar paketlarning do'kon javonlarida ajralib turishiga yordam beradi. Naqsh Vena ustaxonasi asoschilaridan biri bo'lgan Jozef Xofmanning ishlaridan ilhomlangan bo'lib, uning sodda shakllari ilk modernizmga ta'sir ko'rsatgan. Paketlar fleksografik bosma usulida chop etilgan. Uch xil ta'm taklif etiladi, ularning har biri o'ziga xos rangga va tanlangan hududlarda metall effekti hosil qiluvchi oq pastki bosmaga ega.

Tan olinish

A' Design Award Temir Mukofoti haqida

Mazurro Kofe qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mazurro Kofe qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mazurro Kofe qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
O'lchamlar va qadoqlash: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Teglar: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Ishlab chiqarish texnologiyasi: The packaging design was printed on flexographic printer.
Dizayn muammosi: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Tadqiqot: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ilhom: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Loyiha muddati: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Ish jarayoni: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patentlar: Not applicable.
Jamoa a'zolari: Paweł Mikołajec
Dawid Koruszowic
Rasm mualliflari: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020