Fondazione Alinari Primary Function: Brend identifikatsiyasi by Frush Design

Fondazione Alinari Primary Function: Brend identifikatsiyasi by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2021

Fondazione Alinari Primary Function: Brend identifikatsiyasi

by Frush Design

Client: Frush | Creative studio

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Fondazione Alinari Primary Function: Brend identifikatsiyasi

Fondazione Alinari — bu Alinari fotografiya to'plamlarini saqlash, boshqarish va targ'ib qilish uchun Florensiyada tashkil etilgan davlat organi bo'lgan Fondazione Alinari per la Fotografia uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya kamera ob'ektivining abstraktsiyasi bo'lgan kichik "A" harfi atrofida qurilgan bo'lib, u ayni paytda tarixiy arxivdan olingan tasvirlar uchun ramka vazifasini ham bajaradi. Haykaltarosh uslubidagi harflar hamda oq va qora ranglar palitrasi yorug'lik va soyani eslatadi. Tizim bosma materiallar, chiptalar, kataloglar, merchandayzing va veb-saytga qo'llaniladi.

The Recognition

About the A' Design Award Kumush Mukofoti

Fondazione Alinari Primary Function: Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fondazione Alinari Primary Function: Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fondazione Alinari Primary Function: Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile