Daisuke Kobayashi tomonidan Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish

Daisuke Kobayashi tomonidan yaratilgan Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish

muallif: Daisuke Kobayashi

Mijoz: Iki Retreat Kairi Murakami

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish haqida

Kairi Murakami — Yaponiyaning Nagasaki prefekturasidagi Iki orolida joylashgan mehmonxona uchun yaratilgan brend identifikatsiyasini qayta ishlab chiqish loyihasidir. Ramz mehmonxona nomida uchraydigan "Ichi" kanjisiga asoslangan, uning shakli bitta gorizontal chiziqdan iborat. Bu chiziq, shuningdek, mehmonlar kelganda birinchi bo'lib ko'radigan manzara — Yunomoto ko'rfazi ustidagi ko'rinishni ham eslatadi. Logotip to'g'ri chiziqlar va aylanalardan tashkil topgan bo'lib, kuchli va unutilmas landshaftni ifodalaydi. Ranglarda kechqurungi quyosh botishini eslatuvchi градиентлар қўлланилган. Identifikatsiya zal belgilariga, viziting kartalariga va firma blankalariga qo'llanilib, mehmonxonani ikkinchi uy sifatida taqdim etadi.

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A' Design Award Bronza Mukofoti haqida

Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Kairi Murakami Brend identifikatsiyasini qayta ishlab chiqish ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
O'lchamlar va qadoqlash: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Teglar: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Ishlab chiqarish texnologiyasi: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Dizayn muammosi: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Tadqiqot: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Ilhom: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Loyiha muddati: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Ish jarayoni: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patentlar: Copyrights Daisuke Kobayashi
Jamoa a'zolari: Creative Director & Designer Daisuke Kobayashi
Rasm mualliflari: Photo Daisuke Kobayashi