Blackandgold Shanghai tomonidan Durex Fun and Adventure Prezervativ Qadoqlash

Blackandgold Shanghai tomonidan yaratilgan Durex Fun and Adventure Prezervativ Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Durex Fun and Adventure Prezervativ Qadoqlash

muallif: Blackandgold Shanghai

Mijoz: RB & Manon Business

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#126417 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Durex Fun and Adventure Prezervativ Qadoqlash haqida

Durex Fun and Adventure — Xitoy bozorida sotiladigan prezervativlar uchun qadoqlash dizaynidir. Quti qog'ozdan tayyorlangan bo'lib, kengligi 64 mm, chuqurligi 37 mm va balandligi 125 mm ni tashkil etadi. Mahsulot afzalliklarini aks ettiruvchi grafik dizayn spot UV bilan qoplangan. Grafikalar piksel-art o'yinlaridan ilhomlangan, shu tufayli mahsulotlar to'plami do'kon javonida o'yin mahsulotlariga o'xshab ko'rinadi. Xitoyda ko'plab xaridorlar do'konlarda prezervativ tanlashda noqulaylik his qilishadi. Piksel uslubi mahsulot afzalliklarini ochiq-oydin tasvirlarsiz, yengil tarzda tushuntiradi va bu to'plamning ajralib turishiga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Durex Fun and Adventure Prezervativ Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Durex Fun and Adventure Prezervativ Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Durex Fun and Adventure Prezervativ Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
O'lchamlar va qadoqlash: Width 64 mm x Depth 37 mm x Height 125 mm
Teglar: graphic design, packaging upgrade, condom, Durex, China market
Ishlab chiqarish texnologiyasi: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Dizayn muammosi: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Tadqiqot: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Ilhom: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Loyiha muddati: In 2019, the project started in May and the new packaging was launched to market in December.
Ish jarayoni: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Jamoa a'zolari: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Rasm mualliflari: All photos and video credits to blackandgold Shanghai, 2021.