Marco Ventrice tomonidan Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash

Marco Ventrice tomonidan yaratilgan Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash

muallif: Marco Ventrice

Mijoz: Spider

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash haqida

Loacker Rebrand — vafli va shokolad mahsulotlari bilan tanilgan tarixiy oziq-ovqat kompaniyasi uchun yaratilgan qadoqlash va brend identifikatsiyasi tizimidir. Logotip Sciliar tog'ini o'z ichiga olgan gerb shaklida bo'lib, u oila familiyasiga, ildizlarga va atrofdagi tabiatga ishora qiladi. Har bir mahsulot oilasi retsept va tarkibiy qismlarining aniq tavsifi bilan taqdim etiladi. Qadoqlash elementlarining ierarxiyasi qayta belgilangan va mahsulot tasvirlari realistikdir. Har bir qadoqning orqa tomonidagi kod brend va mahsulot haqida qo'shimcha ma'lumotlarga bog'lanadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Loacker Rebrand Asosiy vazifa: Oziq-ovqat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
O'lchamlar va qadoqlash: different sizes
Teglar: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ishlab chiqarish texnologiyasi: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Dizayn muammosi: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Tadqiqot: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ilhom: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Loyiha muddati: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Ish jarayoni: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Jamoa a'zolari: Spider Adv, Loacker Team
Rasm mualliflari: All food images were realized featuring studio PiùLuce.