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The Heaven Lost Sham qadoqlash by Chan Yiu Chung

The Heaven Lost Sham qadoqlash by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.


TemirQadoqlash· 2022

The Heaven Lost Sham qadoqlash

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About The Heaven Lost Sham qadoqlash

Heaven Lost — xushbo'y sham uchun mo'ljallangan qadoqlash qutisi. Grafik mavzu Yevropa mifologiyasidan ilhomlangan bo'lib, xudolarning jannatdan yo'qolgan narsani izlashini tasvirlaydi. Qo'lda chizilgan illyustratsiya qutining barcha tomonlarida davom etadi, bu unga qadimiylik ko'rinishini beradi va xaridorlarni qutini aylantirib ko'rishga taklif qiladi. Oq-qora bosma dizaynni toza va sof holatda saqlaydi. Tuzilishi oddiy yuqori va past qism qutisidan iborat bo'lib, o'lchamlari kengligi 83 mm, chuqurligi 83 mm va balandligi 102 mm ni tashkil etadi. Quti 240 gsm Munken Lynx qog'ozidan tayyorlangan — bu qoplanmagan, barqaror va tabiiy oq rangdagi qog'oz turi.

The Recognition

About the A' Design Award Temir Mukofoti

The Heaven Lost Sham qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. The Heaven Lost Sham qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. The Heaven Lost Sham qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging
Width 83 mm x Depth 83 mm x Height 102 mm
Tags
Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology
This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge
The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research
This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration
As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration
The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow
The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members
Designer: Yiu Chung CHAN
Image Credits
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021

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