Dimitri Lociks tomonidan Grassy Premiados Asosiy vazifa: Qahva qadoqlash

Dimitri Lociks tomonidan yaratilgan Grassy Premiados Asosiy vazifa: Qahva qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Grassy Premiados Asosiy vazifa: Qahva qadoqlash

muallif: Dimitri Lociks

Mijoz: Grassy Caffè

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#128993 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Grassy Premiados Asosiy vazifa: Qahva qadoqlash haqida

Grassy Premiados — Braziliya spetsial qahvasi uchun ishlab chiqilgan qadoqlash dizayni. Quti mahogani urug'lari, qahva donalari va Braziliya modernistik me'morchiligi egri chiziqlaridan ilhomlangan organik va modul shakllarga ega. Modul shakl uni bir-birining ustiga qo'yish va peshtaxtalarda o'ziga xos tarzda namoyish etish imkonini beradi. Quti kartondan tayyorlangan bo'lib, matoviy laminatsiya, issiq bosma va monoxrom bosma bilan bezatilgan. Qahva donalarni kisloroddan himoya qiluvchi klapanli plastik xaltada saqlanadi. Metall plyonkadan tayyorlangan yopishqoq yorliq qutini yopadi va mahsulot haqidagi ma'lumotlarni o'zida jamlaydi, bu esa arzon narxda tezkor moslashtirish imkonini beradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Grassy Premiados Asosiy vazifa: Qahva qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Grassy Premiados Asosiy vazifa: Qahva qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Grassy Premiados Asosiy vazifa: Qahva qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
O'lchamlar va qadoqlash: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Teglar: package, Brazilian coffee, biomimetic, bio design,
Ishlab chiqarish texnologiyasi: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dizayn muammosi: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Tadqiqot: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Ilhom: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Loyiha muddati: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Ish jarayoni: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Jamoa a'zolari: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Rasm mualliflari: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.