YaBloom Qadoqlash by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

YaBloom Qadoqlash

by Antonia Skaraki

Client: YaBloom

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #129350

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Colors

The Design

About YaBloom Qadoqlash

Suv ichishni zerikarli kundalik odatdan hayajonli va ta'mli tajribaga aylantirish. Ta'mlangan suvning sodda kontseptsiyasini mukammal aks ettiruvchi yangi sog'lomlashtiruvchi ichimlik. Yorqin ranglar va oqimsimon shakllar birikmassi ta'm va tetiklantirish kontseptsiyasini mustahkamlaydi. Shu bilan birga, salomatlik va yoshlik g'oyalari butun kompozitsiyada aniq ifodalanadi.

The Recognition

About the A' Design Award Kumush Mukofoti

YaBloom Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. YaBloom Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. YaBloom Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging: Resealable doypack, height 150mm x width 90mm.
Tags: water, flavour, natural, healthy, taste, infusion, bloom
Production Technology: Craft paper, and plastic film.
Design Challenge: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration: The project started on March 2021 and ended on July 2021
Operation Flow: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris