K-Chic Brend Identifikatsiyasi by Zi Huai Shen

K-Chic Brend Identifikatsiyasi by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2022

K-Chic Brend Identifikatsiyasi

by Zi Huai Shen

Client: Central Kitchen

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #130694

View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Brend Identifikatsiyasi

K-Chic — bu yetkazib berish bozoriga xizmat ko'rsatuvchi koreyscha uslubdagi qovurilgan tovuq biznesi uchun brend identifikatsiyasidir. Belgi ekspeditsiya g'oyasini ifodalash uchun K harfini tovuq oyoq izi bilan birlashtiradi. Harflar koreyscha retro reklamalar uslubiga asoslangan bo'lib, baqirilgan shiorni eslatadi. Qo'shimcha grafikalar koreys jangchisi sayohati mavzusini ifodalash uchun jang bayroqlari, qadimiy xaritalar va tovuq jangchilaridan foydalanadi. Boy ranglar teglar va o'ramlarda turli xil ta'mlarni belgilaydi. Asosiy vizual ishtahani jalb qilish uchun qovurilgan tovuqni xarita ichiga joylashtiradi.

The Recognition

About the A' Design Award Temir Mukofoti

K-Chic Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. K-Chic Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. K-Chic Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020