Sunboy Gift Box Kungaboq urug'i qadoqlash by Tiger Pan

Sunboy Gift Box Kungaboq urug'i qadoqlash by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2022

Sunboy Gift Box Kungaboq urug'i qadoqlash

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #130899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Kungaboq urug'i qadoqlash

Sunboy sovg'a qutisi kungaboq urug'i gazaklari uchun mo'ljallangan qadoqlash dizaynidir. Sovg'a qutisi qayta ishlatilishi mumkin bo'lgan silindrsimon temir bankalarni o'z ichiga oladi. Tashqi quti gofrirlangan qog'ozdan tayyorlangan bo'lib, bu tuzilmani mustahkamlaydi va qayta ishlashni osonlashtiradi. Ochilish tuzilmasi qaytadan ishlab chiqilgan, shuning uchun qutini yig'ish va ajratish oson. Bankalar bir-biriga mahkamlanib, bir, ikki yoki uch qavatli modulli to'plamlarni hosil qiladi, bu esa mahsulotning ko'rinadigan yuzasini kengaytiradi va materialni tejaydi. Bosma tasvir qog'oz kesish uslubida bo'lib, Sunboy qahramonining kungaboq dalasida yugurayotganini tasvirlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Sunboy Gift Box Kungaboq urug'i qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sunboy Gift Box Kungaboq urug'i qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sunboy Gift Box Kungaboq urug'i qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu