Gregory Donut Donut qadoqlash by Stora Enso China Packaging

Gregory Donut Donut qadoqlash by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2022

Gregory Donut Donut qadoqlash

by Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #130936

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut Donut qadoqlash

Gregory Donut — bu olib ketiladigan taom sifatida sotiladigan donutlar uchun qog'ozga asoslangan qadoqlash dizaynidir. Barcha ko'rinadigan qog'oz oziq-ovqat bilan aloqa qilish darajasiga mos keladi. Qadoqning tashqi qobig'i yuqori mustahkamlikka ega FBB qog'ozidan tayyorlangan bo'lib, siyohni himoya qiluvchi suv asosidagi mat lak bilan qoplangan va oziq-ovqat darajasidagi soya siyohi bilan bosilgan. To'qson darajali aylanma tuzilma qadoqlovchiga qutini tezda shakllantirish imkonini beradi, shuning uchun qadoqni yassi holatda tashish mumkin. Har bir quti oltita donutni sig'diradi, va ikki xil o'lchamdagi tutqichli qobiq oltita yoki o'n ikkita donaga mos keladi. Donut va bug'doy tasvirlari bilan bezatilgan to'q ko'k rangdagi grafika dengizchilik madaniyatini eslatadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Gregory Donut Donut qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Gregory Donut Donut qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Gregory Donut Donut qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li