Zhu Hai and Fang Jian tomonidan Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash

Zhu Hai and Fang Jian tomonidan yaratilgan Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash

muallif: Zhu Hai and Fang Jian

Mijoz: Zhu Hai, Fang Jian

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash haqida

Kitob matni: Xiaofengtan — yuqori sinf xitoy alkogolli ichimligi uchun qadoqlash dizaynidir. Shisha shakli Xitoyda an'anaviy ravishda ichimlikni saqlash uchun ishlatilgan keramik idishlardan olingan bo'lib, zamonaviy did talablariga mos oddiy shaklda qayta ishlangan. Yumaloq korpus kaftga mos keladi, bu esa shishani ushlab turishni osonlashtiradi va sirpanib ketishning oldini oladi. Oltin rangli qopqoqda vertikal to'lqinsimon chiziqlar mavjud va u osongina ochiladi. Oltin rangli nuqtalar shisha yuzasida va o'lchami 130x130x135 millimetr bo'lgan ixcham kub shaklidagi qutida naqsh hosil qiladi. Quti parchalanuvchi qog'ozdan tayyorlangan, va o'lchamning kichraytirilishi material sarfini kamaytiradi.

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A' Design Award Bronza Mukofoti haqida

Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Xiaofengtan Liquor Asosiy Funksiya: Alkogolli ichimlik qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
O'lchamlar va qadoqlash: 130mm x130mm x135mm
Teglar: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Ishlab chiqarish texnologiyasi: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Dizayn muammosi: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Tadqiqot: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Ilhom: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Loyiha muddati: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Ish jarayoni: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Jamoa a'zolari: Hai Zhu
Jian Fang