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BeeHacchee Tort qadoqlash by Shingo Furusho

BeeHacchee Tort qadoqlash by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.


TemirQadoqlash· 2022

BeeHacchee Tort qadoqlash

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tort qadoqlash

BeeHacchee — asal pishloqli tort uchun mo'ljallangan qadoqlash dizaynidir. Quti olti burchakli shaklda bo'lib, asalarichilik uyasini eslatadi va shu tariqa asal kontseptsiyasiga vizual shakl beradi. Qadoq bir bo'lak kartondan tayyorlangan bo'lib, kengligi 224 mm, chuqurligi 195 mm va balandligi 44 mm ni tashkil etadi. Kraft qog'oz oddiy va yaqin taassurot uyg'otadi, sirtiga bosilgan sariq chegara esa kontrast qo'shadi. Kraft qog'ozda sariq rang bilan bosma ishlarini bajarish murakkab, chunki rang qog'ozga singib ketadi, shu sababli ko'zlangan natijaga erishish uchun yuqori malakali bosmaxona hamkori jalb qilingan.

The Recognition

About the A' Design Award Temir Mukofoti

BeeHacchee Tort qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. BeeHacchee Tort qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. BeeHacchee Tort qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging
Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags
Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology
The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge
In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research
In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration
Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration
A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow
This package is made of a single piece of cardboard.
Patents
Copyrights belong to Shingo Furusho.
Team Members
Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits
Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.

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