Kamal Rizk - Bold Branding tomonidan Voila Cool Stuff Muzqaymoq Qadoqlash

Kamal Rizk - Bold Branding tomonidan yaratilgan Voila Cool Stuff Muzqaymoq Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Voila Cool Stuff Muzqaymoq Qadoqlash

muallif: Kamal Rizk - Bold Branding

Mijoz: Voila Dessert Shop

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#131926 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Voila Cool Stuff Muzqaymoq Qadoqlash haqida

Bu bitta emblematik logotip ostida birlashtirilgan 9 ta muzqaymoq ta'mi uchun to'plamlar seriyasidir, unda dizayner muzqaymoq taqdimotini o'zgartiradi. U yangi mavzu yaratdi, bu orqali u turli xil lazzatlarni ramziy mevalar va nektar naqshlari, original tipografiya, shuningdek, dizayn elementlarini ta'kidlaydigan yangi ranglar shaklida qayta tasavvur qiladi. Dizayn shunchaki barcha diapazonda ishlatiladigan til belgisi orqali ta'm tushunchasini qayta yaratadi va uni his qilishning boshqa usulini uyg'otadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Voila Cool Stuff Muzqaymoq Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Voila Cool Stuff Muzqaymoq Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Voila Cool Stuff Muzqaymoq Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
O'lchamlar va qadoqlash: Various Tapered Paper Ice Cream Containers
Teglar: branding, packaging, packaging, illustration, typography, icecream, identity
Ishlab chiqarish texnologiyasi: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Dizayn muammosi: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Tadqiqot: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Ilhom: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Loyiha muddati: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Ish jarayoni: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Jamoa a'zolari: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager