Idun Red Heart Olma Sharbati by Evan Chen

Idun Red Heart Olma Sharbati by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Idun Red Heart Olma Sharbati

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Olma Sharbati

Oltin olmani boshqaradigan yoshlik ma'budasi: Idun. Asosiy tasvir rassom Jon Bauerga ehtirom ko'rsatib, Idunni chiqarib, uni olma o'sadigan go'zal muhitni o'zida mujassamlashtirgan holda qayta ishlab chiqadi. Ma’budaning qo‘lidagi olmalar shisha yorlig‘ida ichi bo‘sh bo‘lib, yorliq ostidagi qizil olma sharbatini ko‘rsatib, olmaning tabiiy xossalarini ifodalaydi. Olmalarning uchtasi oltin shtamplash jarayoni bilan ishlangan, uchta oltin olma Yoshlik ma'budasidan sharbatga siqib olinadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Idun Red Heart Olma Sharbati A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Idun Red Heart Olma Sharbati ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Idun Red Heart Olma Sharbati ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang