Shengming Shijia Primary Function: Choy uchun sovg'a qutisi by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Choy uchun sovg'a qutisi by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Shengming Shijia Primary Function: Choy uchun sovg'a qutisi

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primary Function: Choy uchun sovg'a qutisi

Shengming Shijia — choy madaniyati bilan bog'liq mahalliy manzaralarni namoyish etuvchi choy sovg'a qutisidir. Tashqi quti chop etish va bosma qilish usullarida qog'ozdan tayyorlangan bo'lib, "Oyni aks ettiruvchi uchta hovuz" nomi bilan mashhur manzarani qayta yaratadi. Asosiy rang — siyoh ko'k bo'lib, tunni eslatadi. Tashqi qutidagi ikkita bo'shatilgan yarim, quti ochilishidan oldin to'lin oyni hosil qilish uchun birlashadi. Tashqi quti ikki tomondan tortib chiqariladi va ichki qutida ozoda joylashtirilgan dumaloq oy naqshlari ko'rinadi. Dizayn mahalliy mashhur manzarani choy tatib ko'rishning tinch kayfiyati bilan bog'laydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Shengming Shijia Primary Function: Choy uchun sovg'a qutisi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shengming Shijia Primary Function: Choy uchun sovg'a qutisi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shengming Shijia Primary Function: Choy uchun sovg'a qutisi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release