Martin Reznik tomonidan Before the Midnight Hour Mebel Illyustratsiyasi

Martin Reznik tomonidan yaratilgan Before the Midnight Hour Mebel Illyustratsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinGrafika· 2022

Before the Midnight Hour Mebel Illyustratsiyasi

muallif: Martin Reznik

Mijoz: Martin Reznik Illustration

Grafika toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#133798 uchun mukofot holatini tasdiqlash

Batafsil Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Before the Midnight Hour Mebel Illyustratsiyasi haqida

Mark Krusin tomonidan buyurtma qilingan va uning Knoll va Desalto uchun eng ko'zga ko'ringan mebel dizaynlari aks ettirilgan bir qator qora va oq rasmlar. Komikslar va noir kinosidan ilhomlangan loyiha sahnalarga hikoya, bo'rttirilgan nuqtai nazardan foydalanish va noir estetikasi orqali mebel illyustratsiyasi qoidalarini buzadi. Inson ishtirokining yo'qligi va tarqoq narsalar hikoyaga sir va shubhali element qo'shadi, qahramon esa kutilmagan yakunda ochiladi. Barcha tasvirlar Wacom Cintiq plansheti yordamida Adobe Photoshop dasturida raqamli chizilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Before the Midnight Hour Mebel Illyustratsiyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Before the Midnight Hour Mebel Illyustratsiyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Before the Midnight Hour Mebel Illyustratsiyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
O'lchamlar va qadoqlash: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Teglar: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Ishlab chiqarish texnologiyasi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Dizayn muammosi: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Tadqiqot: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Ilhom: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Loyiha muddati: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Ish jarayoni: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Rasm mualliflari: All illustrations: Martin Reznik, 2021