My Moonfly Asosiy funksiya: Sovg'a qutisi by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Asosiy funksiya: Sovg'a qutisi by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

My Moonfly Asosiy funksiya: Sovg'a qutisi

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Asosiy funksiya: Sovg'a qutisi

My Moonfly — Kuz o'rtasi bayramida taqdim etiladigan oy kekslari uchun mo'ljallangan sovg'a qutisi. Dizayn Xitoy mifologiyasidagi Oy saroyini tasvirlaydi, ko'p qatlamli uch o'lchamli qog'oz o'ymakorligidan hosil qilingan ayvonlar va zallar bilan. Oy ichidagi chiroq o'yilgan qatlamlardan o'tib porlaydi va o'zgaruvchan yorug'lik hamda soya naqshlarini yaratadi. Quti oltita oy keksi va vilkalar hamda pichoqlar solingan g'ilofni sig'diradi. Ekologik toza qog'oz ishlatilgan bo'lib, bo'rttirma naqsh va oltin bosma bilan bezatilgan. 242 ga 242 ga 75 millimetr o'lchamdagi qutini javonlar yoki stollarda yoritilgan bezak sifatida saqlash mumkin.

The Recognition

About the A' Design Award Kumush Mukofoti

My Moonfly Asosiy funksiya: Sovg'a qutisi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. My Moonfly Asosiy funksiya: Sovg'a qutisi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. My Moonfly Asosiy funksiya: Sovg'a qutisi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu