Cloud Mountain Type Primary Function: Shrift dizayni by Meng Shenhui

Cloud Mountain Type Primary Function: Shrift dizayni by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2022

Cloud Mountain Type Primary Function: Shrift dizayni

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #135379

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Colors

The Design

About Cloud Mountain Type Primary Function: Shrift dizayni

Cloud Mountain Type — bu Chjanszyatszedagi bulut va tuman bilan qoplangan tog'lardan hamda qadimgi Xitoy manzara rasmlaridan ilhomlangan shriftdir. Harf shakllari an'anaviy Xitoy bulut va tog' tasvirlarini lotin alifbosi tuzilishi bilan birlashtiradi. Har bir belgi qo'lda chizilgan, so'ngra raqamli tasvir dasturi yordamida takomillashtirilgan bo'lib, shrift turli o'lchamlarda ishlatilishi mumkin. Juda yaqindan qaralganda, tafsilotlar ustunlik qiladi va harfni taniб olish qiyinlashadi — xuddi tog' shakli uning cho'qqisidan ko'rinmagani kabi.

The Recognition

About the A' Design Award Kumush Mukofoti

Cloud Mountain Type Primary Function: Shrift dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Cloud Mountain Type Primary Function: Shrift dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Cloud Mountain Type Primary Function: Shrift dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui