Crcrta Korporativ identifikatsiya by Zilong Chen and Chao Yang

Crcrta Korporativ identifikatsiya by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2022

Crcrta Korporativ identifikatsiya

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Crcrta Korporativ identifikatsiya

Crcrta — Xitoy Radio va Televidenie San'ati Tadqiqot Markazi, davlat idorasi uchun ishlab chiqilgan korporativ identifikatsiya dizaynidir. Logotip grafika va matnni birlashtiradi. Rang sxemasida televideniyening uchta asosiy rangi — qizil, yashil va ko'k ranglar qo'llanilgan. Uchta geometrik shakl orqali kamera belgisi hosil qilingan. Ikkita to'rtburchak radio va televideniye sohasida qo'llaniladigan filtrlar va qog'ozlarga ishora qiladi. Uchburchak esa linza yoki karnayni bildiradi. CRCRTA harflari grafik shakl orqali chapdan o'ngga o'tib, muloqot g'oyasini ifodalaydi. Identifikatsiyaning belgilangan o'lchami yo'q va turli media vositalariga moslashtirish uchun kattalashtirilishi yoki kichraytirilishi mumkin.

The Recognition

About the A' Design Award Bronza Mukofoti

Crcrta Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Crcrta Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Crcrta Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao