SP Saffron Grotesk Tip Namunasi by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tip Namunasi by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2022

SP Saffron Grotesk Tip Namunasi

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About SP Saffron Grotesk Tip Namunasi

Za'faron - zamonaviy neogrotesk sans-serif shrifti bo'lib, Shveytsariya modernizmining estetika va tipografik me'yorlariga asoslangan kuchli stilistik geometrik kontrastlarga ega. O'ziga xos keng ko'lamli pozitsiya brending va kommunikatsiyalar uchun to'g'ri vizual izchillikni berish uchun ishlab chiqilgan. Ushbu asl va original shrift o'zgaruvchan zamonaviy estetikani ifodalaydi. Namuna qismlarga bo'lingan, paket ichida halqali bog'lovchi plakatlar mavjud.

The Recognition

About the A' Design Award Kumush Mukofoti

SP Saffron Grotesk Tip Namunasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. SP Saffron Grotesk Tip Namunasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. SP Saffron Grotesk Tip Namunasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb