Stories of Communication Brend Identifikatsiyasi Dizayni by Mengyi Xie

Stories of Communication Brend Identifikatsiyasi Dizayni by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2022

Stories of Communication Brend Identifikatsiyasi Dizayni

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Brend Identifikatsiyasi Dizayni

"Kommunikatsiya Hikoyalari" — universitetning kommunikatsiya fakulteti o'n beshinchi yubileyi uchun yaratilgan vizual identifikatsiya dizaynidir. Asosiy logotip 15 raqamiga asoslangan geometrik grafikadan iborat. Asosiy logotipdan 100 ta quyi logotipdan iborat oila ishlab chiqilgan. Har bir quyi logotip kommunikatsiya tarixidagi bitta hikoya, ixtiro yoki tashabbusni — tarixdan avvalgi davrlarda ishlatilgan tugunli iplardan tortib birinchi gazeta va butunjahon o'rgimchak tori (World Wide Web) gacha bo'lgan voqealarni — aks ettiradi. Xronologik tartibda joylashtirilgan quyi logotiplar plakatlar, taklifnomalar, risolalar, tadbir maydonchalaridagi ko'rgazmalar va esdalik sovg'alarida qo'llanilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Stories of Communication Brend Identifikatsiyasi Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Stories of Communication Brend Identifikatsiyasi Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Stories of Communication Brend Identifikatsiyasi Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie