China Resources Snow Breweries Ltd. tomonidan Lowen Primary Function: Pivo qadoqlash

China Resources Snow Breweries Ltd. tomonidan yaratilgan Lowen Primary Function: Pivo qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Lowen Primary Function: Pivo qadoqlash

muallif: China Resources Snow Breweries Ltd.

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Ranglar

Dizayn

Lowen Primary Function: Pivo qadoqlash haqida

Lowen — pivo seriyasi uchun qadoqlash dizayni. Dizayn qalam bilan chizish, mezzotint san'ati va ko'cha tatuirovkasi illyustratsiyasini birlashtiradi. Geometrik shakllar va yorqin ranglar turli ta'mlarni, jumladan malina, gilos va Weissbier ta'mlarini belgilaydi, shu tariqa har bir variant tez va bevosita tanib olinadi. Illyustratsiyalar kuchli vizual ta'sir va ijtimoiy xarakter yaratish uchun yovvoyi va muloyim tasvirlarni qarama-qarshi qo'yadi. Bankalar alyuminiydan, shishalar esa oynadan tayyorlangan. Batafsil bosib chiqarish jarayoni har bir tasvirni aniq va ravshan saqlaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Lowen Primary Function: Pivo qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Lowen Primary Function: Pivo qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Lowen Primary Function: Pivo qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
O'lchamlar va qadoqlash: 70 mm x70 mm x17 mm
Ishlab chiqarish texnologiyasi: The can is made of aluminum and the bottle is made of glass.
Dizayn muammosi: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Ilhom: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Loyiha muddati: The project started in 2020 and finished in March, 2022.
Ish jarayoni: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

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