China Resources Snow Breweries tomonidan Li Beer Pivo Qadoqlash

China Resources Snow Breweries tomonidan yaratilgan Li Beer Pivo Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2022

Li Beer Pivo Qadoqlash

muallif: China Resources Snow Breweries

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

59,800

Tasdiqlangan mukofot g'olibi

#136752 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Li Beer Pivo Qadoqlash haqida

Li — pivo uchun sovg'a qadoqlash dizayni. Shisha idishning shakli Yangshao madaniy yodgorligidan topilgan Shuang-Er-Ni-Yu sopol idishidan olingan. Sirt yuzasidagi o'ymakorlik an'anaviy suv to'lqinlari va baliq chiziqlarini eslatadi. Qadoqqa relyefli bosma (embossing) texnikasi qo'llanilgan, shuning uchun teksturani qo'l bilan sezish mumkin. Nafis tasvirlar va qadimiy shriftlar tarixiy ruh bag'ishlaydi. Qadoq yuqori qismidagi muhrni yirtib olish orqali ochiladi. Ushbu dizayn Xitoyda pivo tayyorlashning qadimiy tarixini va ichidagi pivo uchun ishlatilgan an'anaviy xitoy retseptini ulug'laydi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Li Beer Pivo Qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Li Beer Pivo Qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Li Beer Pivo Qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
O'lchamlar va qadoqlash: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Ishlab chiqarish texnologiyasi: The bottle is made of glass.
Dizayn muammosi: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Tadqiqot: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Ilhom: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Loyiha muddati: The project started in 2020 and finished in June, 2021.
Ish jarayoni: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.