KGI Bank Bank veb-sayti by Frog Singapore

KGI Bank Bank veb-sayti by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Veb-sayt va Veb-dizayn Competition Category.

TemirVeb· 2022

KGI Bank Bank veb-sayti

by Frog Singapore

Client: frog Singapore

A' Design Award Temir Mukofoti Winner in Veb Category

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Verified Award Winner

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Colors

The Design

About KGI Bank Bank veb-sayti

KGI Bank — to'rtta sho'ba tashkilotni o'z ichiga olgan bank uchun ishlab chiqilgan moslashuvchan (responsive) veb-sayt. Veb-sayt korporativ va chakana ma'lumotlarni yagona uyg'un tajriba doirasida taqdim etadi. Soddalashtirilgan vizual kontseptsiya mijozlarga bankning turli qirralarini qatlama-qatlam kashf etish imkonini beradi. Mikro-animatsiyalar odatiy o'zaro ta'sirlarga hissiy jozibadorlik qo'shadi. Harakatga chaqiruvchi tugmalar va tez-tez ishlatiladigan vositalar keyingi qadamni qo'llab-quvvatlash uchun bir-biriga yaqin joylashtirilgan. Takomillashtirilgan navigatsiya sho'ba bo'limlar o'rtasida nozik yo'naltirish imkonini beradi. Foydalanuvchi interfeysi Figma dasturida ishlab chiqilgan.

The Recognition

About the A' Design Award Temir Mukofoti

KGI Bank Bank veb-sayti A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. KGI Bank Bank veb-sayti yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. KGI Bank Bank veb-sayti puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022