Lay's Love Chaqmoq (Snack) Qadoqlash by PepsiCo Design and Innovation

Lay's Love Chaqmoq (Snack) Qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2022

Lay's Love Chaqmoq (Snack) Qadoqlash

by PepsiCo Design and Innovation

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

20,166

Verified Award Winner

Verify Award Status for #137230

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Love Chaqmoq (Snack) Qadoqlash

Lay's Love — Hindistonda cheklangan miqdorda ishlab chiqarilgan ikki xil chaqmoq mahsuloti, Lay's Herby Crush va Lay's Cheesy Love uchun yaratilgan qadoqlash dizaynidir. Har bir qadoqda yarim yurak shaklidagi qo'l tasviri aks etgan bo'lib, ikkita qadoq yonma-yon qo'yilganda yurak shakli to'liq hosil bo'ladi va ikki xil ta'm bir-biriga birlashadi. Paketning markazida qalin shrift bilan mahsulot ta'mi nomi yozilgan. Har bir qo'l tasviri ortida sohilda sayr qilayotgan juftliklar, palma daraxtlari va yumshoq bulutlarning siluetlari tasvirlangan. Rangdor dizayn yosh iste'molchilar orasida do'stlik va sevgini nishonlash maqsadida yaratilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Lay's Love Chaqmoq (Snack) Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lay's Love Chaqmoq (Snack) Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lay's Love Chaqmoq (Snack) Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release