Aqua Minerale Redesign Ichimlik qadoqlash by PepsiCo Design and Innovation

Aqua Minerale Redesign Ichimlik qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Aqua Minerale Redesign Ichimlik qadoqlash

by PepsiCo Design and Innovation

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

35,160

Verified Award Winner

Verify Award Status for #137231

View at A' Design Award Press Release Award Badge

Colors

The Design

About Aqua Minerale Redesign Ichimlik qadoqlash

Aqua Minerale Redesign — Rossiyada sotiladigan shishalangan suv brendi uchun ishlab chiqilgan qadoqlash dizayni. Yangi dizayn ham asosiy mahsulot turkumini, ham xushbo'y ta'mli qatorlarni qamrab olib, portfelni yagona vizual identifikatsiya tizimi ostida birlashtiradi. Konsepsiya suvni hayot manbai sifatida ko'rish g'oyasiga asoslangan bo'lib, u suyuq shakllar va nafis chiziqlar orqali ifodalangan. Yagona dizayn mahsulot turkumini uyg'unlashtiradi va tovarning javondagi ko'rinishini yaxshilaydi. Maqsad — band kunlar davomida muvozanat hissini saqlab qolishni istagan iste'molchilarni qo'llab-quvvatlashdir.

The Recognition

About the A' Design Award Kumush Mukofoti

Aqua Minerale Redesign Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Aqua Minerale Redesign Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Aqua Minerale Redesign Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release