Neon Zebra Brand Launch Ichimlik qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Neon Zebra Brand Launch Ichimlik qadoqlash

by PepsiCo Design and Innovation

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Ichimlik qadoqlash

Neon Zebra — bir qator kokteyl aralashmalari uchun mo'ljallangan qadoqlash dizayni. Har bir banka va ichimlik qadog'ida Neon Zebra tenglamasi deb ataladigan noyob aralash ichimlik retsepti aks etgan. Retsept iste'molchilarga mahsulot yordamida aralash ichimlikni qanday tayyorlashni ko'rsatadi. Har bir banka ikkita kokteyl tayyorlash uchun yetarli bo'lib, ulashish uchun mo'ljallangan hajmda taqsimlangan. Mahsulot yonida ko'rsatilgan bezak tasvirlari sodda bo'lib, chuqurlik qo'shish uchun laym bo'lagi va yalpiz ishlatilgan. Bezaklar dadil ikki o'lchamli grafikalar yoki uch o'lchamli shakllar ko'rinishida namoyon bo'lib, Neon Zebra dunyosiga hayot baxsh etadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Neon Zebra Brand Launch Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Neon Zebra Brand Launch Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Neon Zebra Brand Launch Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release