Oltin Qadoqlash · 2022
MTN Dew Cake-Smash Ichimlik qadoqlash dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2022 in Qadoqlash
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Ichimlik qadoqlash dizayni
MTN Dew Cake-Smash — bu cheklangan seriyadagi tort ta'mli alkogolsiz ichimlik uchun qadoq. Ushbu ta'm tug'ilgan kunlar, to'ylar va bitiruv marosimlari kabi birgalikda nishonlangan bayramlar ruhini eslatish maqsadida yaratilgan. Dizayn o'tkazib yuborilgan muhim voqealarga ishora qilib, optimizm va bayramona kayfiyat ulashishni maqsad qiladi. Qadoq grafikasi va raqamli foydalanish uchun jonli sham qahramonlaridan iborat vizual olam ishlab chiqilgan. Sham qahramonlari bayramga yig'ilgan olomonni eslatadi. Ushbu qadoq iste'molchilarni muhim voqeani qaytadan nishonlashga taklif etadi.
About the A' Design Award Oltin Mukofoti
MTN Dew Cake-Smash Ichimlik qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. MTN Dew Cake-Smash Ichimlik qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. MTN Dew Cake-Smash Ichimlik qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.