Mirinda Vintage Special Edition Ichimlik Qadoqlash by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Ichimlik Qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2022

Mirinda Vintage Special Edition Ichimlik Qadoqlash

by PepsiCo Design and Innovation

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Ichimlik Qadoqlash

Mirinda Vintage Maxsus Nashri — bu gazlangan ichimlik uchun qadoqlash dizaynidir. Etiketkada apelsin shaklidagi logotip markazga joylashtirilgan bo'lib, "Mirinda" nomi joriy brend shriftidan farq qiluvchi yumaloq, pufakchasimon harflar bilan yozilgan. Ichimlik ko'rinib turishi uchun shisha butilkalardan foydalanilgan, oddiy oq qopqoqlar esa retro ko'rinishni yakunlaydi. Dizayn tarixiy brend belgilarini sodda zamonaviy uslub bilan uyg'unlashtiradi. Natijada yosh iste'molchilar hamda brend bilan allaqachon tanish bo'lgan odamlar uchun mo'ljallangan kolleksion qadoq yaratilgan.

The Recognition

About the A' Design Award Temir Mukofoti

Mirinda Vintage Special Edition Ichimlik Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mirinda Vintage Special Edition Ichimlik Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mirinda Vintage Special Edition Ichimlik Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release